We’ve witnessed many developers and games banned from Steam for a variety of reasons in the past, but have you ever seen a company banned from the platform while using an “offenseless” name? Well, you will after reading this article about the developer named “Very Positive.”
If you’ve used Steam before, you’ve probably noticed that there are several lines on a game’s page right under the definition of a title such as “All Reviews,” “Release Date,” “Developer,” and “Publisher.” When users want to purchase a title, they usually check there to see its reviews and gather information.
However, Steam’s UI isn’t well-designed in the game’s main page, as all of those sections have the same font type and color. When a crafty developer found this out, making his move didn’t take so long. The developer Very Positive released a game called Emoji Evolution on Steam on December 10, 2020, and if you don’t look carefully, it looks like the game’s reviews are “Very Positive.”
The first person to discover this was Simon Carless from the GameDiscoverCo newsletter on February 8. After Simon’s article, the topic spreaded in the gaming industry quickly, and Steam banned the developer on February 12.
“I knew that reviews have a huge impact on the customer’s decision.” the developer Mike said in his interview with Vice.com. “I noticed that the publisher/developer name is located really close to the reviews and has the same color, and I decided to use it for my purposes.”
Actually, the developer doesn’t look upset because of the decision Steam made: instead, Mike has been having fun on his Twitter account and emphasizing that he is happy with the attention the action drew. “I’ve made a really bad game – this is the only thing I’m guilty of. If making awful games is not allowed on Steam, why haven’t they already suspended the CDPR account?” he said, and… Ouch??
Steam might consider changing its easily-foolable UI after this incident. Who knows, maybe someone should make their developer name “USER REVIEWS ARE ABOVE,” as Mike said.