There are many facets of music promotion, and as a musician, you need to know the best places to set up Your Music and promote your music, to ensure that you’re not wasting your time and energy on inefficient promotion tactics.
Diversifying your music distribution across social media platforms, especially Instagram and TikTok is key to finding more people to hear and fall in love with your music. When you have your music on these social media platforms, it can be used by all sorts of creators to reach a wider audience.
Before you get started with Instagram and TikTok promotions, there are multiple avenues of general music promotion that you’ll want to be familiar with. . Across the board there’s:
- Record labels
- Music magazines
- Music videos
- Album cover information
- Official musician sites
- Social media
Within those options, there are some consistent general steps of music promotion:
- Choosing your performance rights organization (PRO) to sign with
- Setting up marketing campaigns
- Finalizing your music for distribution
- Distributing to your ideal audience
These are all among the steps that you’ll tackle in your music career.
While it may be a lot to consider adding more to the promotion process, Instagram and TikTok make it exceptionally easy to get your music on their sites. They are two of the most influential social platforms for music promotion, and considering the fact that 90.7% of all artists are in the undiscovered phase of their careers, getting your music on as many influential platforms as possible is a great idea.
Getting Onto The Instagram Music Scene
When it comes to getting your music on Instagram there are multiple routes you can take. Which one (or ones) you choose really depends on how much effort you want to put into the process, and how widely spread you want your music to be on Instagram.
If you want something really simple, and you just want to promote your music from your own account, you can always simply play your music in the background on your phone while creating your Instagram videos and reels. All you need is to have your music on your phone. It’s a great stepping stone if you’re just wanting to try out promoting your music on Instagram without a huge commitment.
To get a bit fancier with your video editing, you can also stretch your creative skills by pre-editing your videos with your music. This will entail spending some money on an editing software, or finding something that works for you for free online. Either way, this isn’t a big expense, but it’ll take a little more tech skills. If you’re up for the challenge it’s a great way to showcase your skills.
If you still want something simple, and you’re okay with spending a little more money, the Add Music to Video app is a good way to go. You can get a free trial, but to continue with the app you’ll pay a subscription fee of $4.99/week or $49.99/year. There are free versions out there, but they aren’t quite as extensive as this stellar subscription. It’s still a simple setup, but it puts the tools of the pros right at your fingertips.
The next step up is utilizing the Spotify and Apple Music apps. These two give you a way to share your music on the respective platforms, through your Instagram account. Sadly, these apps don’t allow your music to play during your story, but they do give your viewers an easy link to listen to your music on their streaming platform of choice.
And, without a doubt, the most intensive but also most all-inclusive way to get your music on Instagram is by getting your music into Instagram’s In-App Music Library. To do this, you’ve got to become a verified artist and get your music onto Musixmatch. The verification process alone can take time because it’s really all about your presence on Instagram.
Once you’re verified, getting your music onto Musixmatch is a pretty straightforward process. The steps of the process are:
- Download the Musixmatch desktop app
- Sign into your new account
- Connect to your streaming service
- Play your song through your chosen streaming service
- If the lyrics aren’t available, click ‘add lyrics’ and type them out
- Review & edit the lyrics, and sync them with the track
And with those steps, you’re all set to have your music directly in Instagram’s music library.
Once your music is on Instagram, the next step of your marketing plan is to use your music on stories and reels, to get it out to as many people as possible. According to the 2016 Nielsen report, Instagram users are 42% more likely to spend on music compared to the population that isn’t active on Instagram.
In addition, a Facebook study found that music comes in at the second most top interest of Instagram users, with a total of 44% of Instagram users seeking out music through the platform. Sum all that up, and you get the assured knowledge that Instagram is one of the best platforms to promote your music on.
Upload Your Music To The TikTok-Verse
When it comes to TikTok, the options for getting your music onto the platform are even easier than with Instagram! This absolutely has something to do with the rise of TikTok in the world of music marketing, and it certainly plays to your advantage while promoting your own music.
Getting your music onto TikTok is as simple as manually uploading it. Beyond the upload, you can work with a distributor (which improves your ability to turn a profit), work with a more hands-off company that allows you to maintain the rights to your music, or you can upload it completely by yourself.
If you go the route of working with a distributor, you have the options of TuneCore, Symphonic, CD Baby, Distrokid, and many others. These options vary in pricing, level of management over your music, and specific styles of distribution, so it’ll come down to personal preference. Overall, working with a distributor is the easiest option if you’re alright with spending some money to have peace of mind in knowing that experts are handling your distribution.
If you’re looking for an option that’s somewhere in between doing it yourself and working with the main distributor, you can utilize UnitedMasters to ease the process and still keep the legal rights to your music. UnitedMasters will take 10% of any revenue generated, but they’ll help distribute your music directly to TikTok, and take some of the weight off your shoulders.
If you choose to do it completely by yourself, you’ll need to use a third-party tool to add your music onto TikTok. Start off by downloading the InShot Video Editor app (available for iOS or Android). After downloading the app:
- Select ‘create new’ then select ‘video’
- Select ‘create video’ then mute the original sound
- Tap the ‘music’ button, tap ‘tracks’ to upload your music from your phone
- Click export and choose TikTok as your upload option
This is a more difficult option in terms of turning a profit, but if you’re keen on doing it entirely on your own, this is the way to go.
If you’re still (somehow) unsure about using TikTok for promoting your music, here’s a few things to keep in mind:
- TikTok has been downloaded more than 2 billion times
- It has 800 million active users worldwide
- In the first quarter of 2020, TikTok generated over 315 million downloads (more than any other app per quarter, ever)
- TikTok has more than 1 billion video views every day
- 41% of TikTok users are 16-24, the ideal age group for a large volume of music promotion
With these numbers backing it up, it’s no wonder TikTok has risen to the top of social platforms to pair with music promotion. If you’ve got your eye on viral music fame, you’ve got to have your music on TikTok.
What This Means For You
There’s no doubt about it, social media marketing is essential for any musician looking to find a wider audience and build their music career. Whatever your music is, and whatever your relationship with social media may be, getting your music on Instagram and TikTok is the step you need to take to keep your music career moving forward.