The influence of esports once again crosses over to the realm of athletics as yet another athlete joins the gaming scene. This time, it’s NBA superstar and former league MVP Kevin Durant who’s ingratiated himself into one of the world’s fastest growing entertainment industries.
The Brooklyn Nets star announced his investment in New York-based esports organization Andbox via twitter last Monday. The move was made alongside Durant’s agent and business partner Rich Kleiman and their investment arm Thirty Five Ventures.
Durant will help Andbox raise brand awareness, collaborate with gamers on online tournaments and live events, and create custom merchandise and apparel.
“The passion that New York sports fans have has really hit home with me,” Durant, Thirty Five Ventures’ president, said via release. “Andbox is bringing that same energy to esports here, and that’s something Thirty Five Ventures is very excited to be a part of.”
Andbox owns and operates the Call of Duty League’s New York Subliners, the Overwatch League’s NYXL and the Andbox Valorant team. Just two days after Durant’s investment in the org was made public, the Subliners welcomed renowned content creator Aydan to the team.
Durant joins an impressive list of accomplished investors in the NY-based esports org, including actor Michael B. Jordan, former Turner president David Levy, Harry’s CEO Jeff Raider, Warby Parker CEO Neil Blumenthal, and Dapper Labs CEO Roham Gharegozlou.