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Hitman 3 breaks franchise sales records

On Jan. 22, developer IO Interactive announced on Twitter that Hitman 3, the final game in the new trilogy, has broken series sales records and claimed it was the biggest digital launch in franchise history. 

Hitman 3 1
Courtesy of IO Interactive

Although IO Interactive has not specified numbers as of yet, Hitman 3 has also topped UK sales charts, surpassing the previous game – the aptly named Hitman 2 – at least in terms of physical copies sold. According to numerous metrics, Hitman 3’s sales were 17% higher than the last installment, with 49% of those coming from the PlayStation 5. Meanwhile, the Xbox and PS4 versions made up 27% and 25% of the sales, respectively.

As such, Hitman 3 took first place in the amount of physical units sold in the UK for the week ending on Jan. 23. It overtook Animal Crossing: New Horizons, Marvel’s Spider-Man: Miles Morales and other games, mainly due to the PS5 having another release in the UK. 

The final installment in the “World of Assassination” trilogy, Hitman 3 concludes the story started in 2016’s Hitman, an episodic reboot of the franchise. With the first two games in the reboot receiving critical acclaim, it would only make sense for the finale to follow up in that tradition, which it did as critics raved about Hitman 3 and how it is an improvement to Hitman 2. 

What makes the “World of Assassination” series different from past entries is that each title allowed players to carry over progress from previous games. For example, if a player had saved data from Hitman 2, they would be able to transfer data onto Hitman 3. However, the site IO set up has some issues and is currently not working as intended. 

Additionally, there have been issues with the PC version of Hitman 3 as players are having difficulty accessing Hitman 1 and Hitman 2 content, with issues arising from the fact that Hitman 3 is only available on the Epic Games Store. IO is working with Epic to fix these issues. 

Nevertheless, even with Hitman 3’s success, IO has said this entry will be the last iteration of the franchise, at least for the time being. Hoping to branch off to other intellectual properties, IO is currently working on a brand-new James Bond video game, though details regarding the project have been sparse. 

Regardless, this is a fitting sendoff to one of video game’s most iconic characters. The franchise is going out in a blaze of glory – the blaze of glory it rightfully deserves – after more than 20 years and eight installments of iconic games.

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