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Cadillac Makes First-Ever Esports Partnership With TSM

We have seen a lot of big companies investing into esports. Big companies from different sectors found their ways into the scene and made agreements with the teams and also the organizations in general. Lastly, TSM announced a very important partnership deal through its social media channels. According to the statement, automotive manufacturer Cadillac will be the exclusive automotive partner of the team.

Cadillac TSM 1
Photo courtesy of TSM

The announcement included words of important people from both TSM and Cadillac. The Senior Vice President of Sales for TSM Ned Watkins said: “We are thrilled to be partnering with such an iconic global brand like Cadillac,” and he continued by expressing the importance and value of the agreement to the team.

The partnership will cover lots of cool stuff directly related to the fans. It includes exclusive streaming events, custom video and social media content and lastly pretty cool events which will take place at the new TSM Performance Center. 

TSM is one of the oldest and most-known esports organizations in the world. The fame and success came with a lot of hard work and the team is doing its best to keep getting bigger. Famous automotive brand Cadillac is actually a great fit for the team. This agreement will eventually make Cadillac invest more and present cooler stuff to the fans in the future. 

It is pretty important to target fans with these kinds of agreements. This will allow both companies to reach bigger and bigger communities with similar interests. TSM’s unveiling style was also on point. As seen above, the classic Cadillac logo looks sick on the jersey!

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