AS Monaco FC and Gambit esports announced their partnership for the latter’s Dota 2 and Fortnite rosters. This marks the first time a football club has partnered with an esports organization in Fortnite and the second time a Ligue 1 French football club has partnered with a Dota 2 organization since PSG’s partnership with the Chinese esports org, LGD Gaming, in early 2018.
AS Monaco announced the partnership on their website. MTS-owned Gambit Esports has now become the first Russian esports organization to partner with a foreign entity. Monaco’s partnership will bring eight players under its aegis: three from Fortnite including Russian Fortnite players Mark ‘letw1k3’ Danilov and Ilya ‘Toose’ Chernishov, and five from Dota 2. The duo’s partnership will result in a series of co-branded merchandise, which will soon be available online and in MTS shops in Russia.
“Esports is a very fast-growing market and an important pillar of our digital development,” Oleg Petrov, Vice-President and CEO of AS Monaco said in a statement on their website.
“This orientation responds to a twofold objective,” Petrov said, “to enable us to diversify our activities by addressing a different, young and highly connected audience, while supporting the club’s internationalization strategy by developing our presence in key territories.”
Head of the MTS Esports Department Irina Semyonova said, “the partnership with AS Monaco will allow us to offer a unique experience to football and sports fans. With the creation of the AS Monaco Gambit team, we become the first Russian Esports club to establish a relationship with a foreign team. This is a great opportunity to develop our activities.”
AS Monaco FC has had its esports ties dating back to 2016 with presence in FIFA and PES. Just last year, the club had won the European eFootball Pro title. With Dota and Fortnite under their belt, Monaco FC will now be competing in four esports titles.
Gambit Esports currently has divisions in six games: Fortnite, Counter-Strike: Global Offensive, League of Legends, Dota 2, Apex Legends, and Valorant. This means that Monaco FC’s partnership might yield more c-branded teams in the near future.